AdWords Support and Optimization Germany
„Esse quam videri bonus malebat!“
„He preferred to be rather than to seem good!“
AdWords Support and Optimization
One of our agency’s core competences is supporting and optimising large and medium sized Google AdWords accounts. You only reach optimal results with Google AdWords by continual optimisation.
Using web analysis as a basis we always try to use the click budget at our disposal as efficiently as possible. Thus you benefit from the experience we have gained from supporting a click budget of several million euros a year.
Head of
PPC Marketing
The campaign structure – The basis for success
When structuring campaigns and ad groups we adapt to what you supply and to the demands of the search engine users. Where necessary we pay great attention to the smallest details and draw up individual campaigns and ad groups to suit the users’ purposes.
The granular campaign structure together with targeted adverts and exactly chosen keywords result in very low scattering losses and high click through rates (CTR).
At the same time the granular campaign structure leads to optimal budget allocation.
AdWords Optimisation – The way to profitable campaigns
n principle our objective is to achieve optimal benefits for our client as far as possible with the budget available. For this reason our services are charged according to our expenses and not as a percentage of the click budget.
The account and the campaigns are constantly optimised with regard to the number of conversions, the conversion rate and the costs per conversion.
Obviously the basis for this is a functioning conversion tracking system and, where necessary, closer examination of objectives and events by means of web analysis tools. This comprehensive data analysis allows us to understand visitor behaviour on the website better and thus discover any possible weaknesses in the product.
Scope of services AdWords Support
The aim of our service is to achieve optimal benefits from the click budget available. The account and the campaigns are constantly optimised with regard to the conversion rate and the costs per conversion and other indicators.
Our support includes the following, depending on requirements:
- Producing new campaigns and ad groups
- Setting up new Google AdWords features
- Monitoring campaigns
- Optimising campaign settings
- Optimising the keyword pool
- Optimising the keyword bids
- Optimising the conversion costs, conversion rate and the number of conversions
- Carrying out A/B tests within the framework of conversion optimising
- Analysing data
- Instructions for optimising the landing page
- Monthly reporting via Google AdWords
Full Transparency and Control
In order to guarantee full transparency you have full access to the account at all times. Furthermore, at predetermined intervals, you receive reports on the development of individually defined indicators. These indicators can be costs per conversion, the number of conversions, turnover or other quantifiable data. This way you always retain an overview of the success of an advertising channel.
Remuneration AdWord Support
The costs for AdWords support are calculated according to the effort required for support and optimisation. To do this we assess the account and determine the number of hours required per month.
If you do not have an AdWords account or any current campaign you may incur some extra one-off charges, for example for setting up a new account, for necessary keyword research as well as for structuring campaigns.